Chapter 5: Optimize Your Value Proposition

"Optimize Your Value Proposition" digs into the concept of the value proposition equation and how to test all aspects of your tangible features, intangible benefits and costs. A case study with Electronic Arts demonstrates how a conversion optimization strategy doubled the game registration conversion rate for The Sims 3.

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The Sims 3 Doubles Game Registrations By Identifying The Most Compelling Offer

Discover how EA’s The Sims™ 3, a life simulation computer game, used conversion rate optimization testing to identify the most compelling value proposition – and boosted game registrations by 128%!

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