"Optimize Your Value Proposition" digs into the concept of the value proposition equation and how to test all aspects of your tangible features, intangible benefits and costs. A case study with Electronic Arts demonstrates how a conversion optimization strategy doubled the game registration conversion rate for The Sims 3.
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The Sims 3 Doubles Game Registrations By Identifying The Most Compelling Offer
Discover how EA’s The Sims™ 3, a life simulation computer game, used conversion rate optimization testing to identify the most compelling value proposition – and boosted game registrations by 128%!
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- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
