Chapter 8: Optimize for Anxiety

"Optimize for Anxiety" shows how to turn anxiety in your favor and reduce your prospects’ concerns about privacy, usability, effort and fulfillment. An e-commerce case study shows a 42% increase in revenue per visitor.

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AllPopArt Lifts Sales by 28% and Revenue per Visitor by 42% with Conversion Optimization Testing

Discover how AllPopArt, a producer of handcrafted pop art portraits and photos on canvas, used conversion optimization testing on their product page template, and increased purchases by 28% and revenue per visitor by 42%.

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