"Optimize for Anxiety" shows how to turn anxiety in your favor and reduce your prospects’ concerns about privacy, usability, effort and fulfillment. An e-commerce case study shows a 42% increase in revenue per visitor.
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AllPopArt Lifts Sales by 28% and Revenue per Visitor by 42% with Conversion Optimization Testing
Discover how AllPopArt, a producer of handcrafted pop art portraits and photos on canvas, used conversion optimization testing on their product page template, and increased purchases by 28% and revenue per visitor by 42%.
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- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
