Chapter 4: Create Hypotheses with the LIFT™ Model

"Create Hypotheses with the LIFTTM Model" defines the LIFT Model heuristic analysis framework and introduces the following six chapters that show how to use that framework to develop great test hypotheses.

Download a free printable LIFT Model poster

Discuss the Chapter: Create Hypotheses with the LIFTTM Model

comments powered by Disqus


If you haven't read the book yet, you should buy it on Amazon Now
Free Newsletter

Get the Latest Tips and Strategies for Optimized Marketing Weekly