"Optimize for Clarity" gives guidelines and examples for enhancing the clarity of your information hierarchy, design, call to action and copywriting, with three case studies, including a landing page test for SAP.
Read Full Case Studies
Conversion Optimization Testing for PluralEyes Software Boosts Downloads by 17.4% (and Surprises the Experts)
Singular Software leveraged conversion optimization testing to increase free trial downloads of their PluralEyes® audio and video synchronization software by 17.4%.
Pay-per-Click Landing Page Optimization Lifts Lead Generation Conversion Rate by 32.5%
Learn how SAP Business Objects, a B2B software company with strict branding guidelines, handled internal restrictions and used conversion rate optimization to redesign their key landing pages and generate a much improved lead generation conversion rate.
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- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
