"Optimize for Urgency" will help you test the effects of internal and external urgency and make sure your test results are valid in any season.
Read Full Case Studies
Maximizing Webinar Registration Conversion Rate with A/B Split Testing
Pre-registration conversion rate on Environics Analytics' home page increased by 290%! (Note: That's not a typo).
Sytropin, a Nutritional Supplement Sold Online, Realizes a 50% Uplift in Sales Conversions
Learn how Sytropin.com, an e-Commerce website promoting a single nutritional supplement, used conversion rate optimization to lift purchase conversions by 50% and improve the ROI on its search campaigns.
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- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
