"Test Your Hypotheses" wraps up the hypothesis development chapters and shows how to build a strong testing plan with the right goals, test areas, test types and hypotheses isolations. The chapter also includes a case study and tips on how to get great test results.
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Conversion Optimization Testing Drives a 106% Increase in Bookings for RV Rental Company
Discover how CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings by optimizing their site-wide, persistent call to action.
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- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
