Chapter 11: Test Your Hypotheses

"Test Your Hypotheses" wraps up the hypothesis development chapters and shows how to build a strong testing plan with the right goals, test areas, test types and hypotheses isolations. The chapter also includes a case study and tips on how to get great test results.

Read Full Case Study


Conversion Optimization Testing Drives a 106% Increase in Bookings for RV Rental Company

Discover how CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings by optimizing their site-wide, persistent call to action.

Read Full Case Study Now

Discuss the Chapter: Test Your Hypotheses

comments powered by Disqus


If you haven't read the book yet, you should buy it on Amazon Now
Free Newsletter

Get the Latest Tips and Strategies for Optimized Marketing Weekly