"Optimize for Relevance" shows how to optimize the four aspects of relevance—source, target audience, navigation and competitive—and includes an e-commerce case study of a dramatic home page redesign test and another multivariate test case study.
Read Full Case Studies
Conversion Rate Optimization of Homepage Increases Online Retailer Sales by 15%
Discover how GPS Central, an online retailer of Global Positioning System (GPS) products, used conversion optimization testing to identify a winning home page layout that increased sales conversions by 15%.
Multivariate Landing Page Optimization Increases Software Download Conversions by 162%
Discover how W3i—an application network connecting publishers, advertisers and users—used multivariate testing to achieve a conversion rate lift of 162% for its Profile Pimp for MySpace application.
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- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
