Chapter 6: Optimize for Relevance

"Optimize for Relevance" shows how to optimize the four aspects of relevance—source, target audience, navigation and competitive—and includes an e-commerce case study of a dramatic home page redesign test and another multivariate test case study.

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GPS Central

Conversion Rate Optimization of Homepage Increases Online Retailer Sales by 15%

Discover how GPS Central, an online retailer of Global Positioning System (GPS) products, used conversion optimization testing to identify a winning home page layout that increased sales conversions by 15%.

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Multivariate Landing Page Optimization Increases Software Download Conversions by 162%

Discover how W3i—an application network connecting publishers, advertisers and users—used multivariate testing to achieve a conversion rate lift of 162% for its Profile Pimp for MySpace application.

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