"Prioritize Testing Opportunities" gets into practical steps to prioritize your testing opportunities using the PIE Framework to organize your Web analytics and heuristic analysis and offers an affiliate marketing case study example.
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19% Jump in Affiliate and Advertising Revenue for Vehicle Search Engine Website
Find out how LemonFree.com, an automobile search engine, grew affiliate and advertising revenue per visit by a whopping 19% with a handful of tested changes to their listing page template.
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- Chapter 1 "Why You Should Test That"
- Chapter 2 "What Is Conversion Optimization?"
- Chapter 3 "Prioritizing Testing Opportunities"
- Chapter 4 "Create Hypotheses with the LIFT Model"
- Chapter 5 "Optimize Your Value Proposition"
- Chapter 6 "Optimize for Relevance"
- Chapter 7 "Optimize for Clarity"
- Chapter 8 "Optimize for Anxiety"
- Chapter 9 "Optimize for Distraction"
- Chapter 10 "Optimize for Urgency"
- Chapter 11 "Test Your Hypotheses"
- Chapter 12 "Analyze Your Test Results"
- Chapter 13 "Strategic Marketing Optimization"
