Find Out What Really Works
You can dramatically increase your profit and impact your business with the approach I call Strategic Marketing Optimization. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop the endless debates and hand-wringing over your website design and content. Read You Should Test That! and learn what really works in marketing today.
Before the Web, non-targeted advertising ruled and creative people dominated marketing. But as Chris Goward shows, the Web allows for infinite data analysis, driving success to those who test.David Meerman Scott, bestselling author of The New Rules of Marketing & PR Read all reviews
Chris Goward does a fantastic job of explaining not just effective testing techniques, but also the strategic value testing can deliver to your entire marketing program.Roger Dooley, author, Brainfluence Read all reviews
If you want to create massive advancements in your business and drive more sales, you need to read