"When marketers complain that they don't know what's working, they're really complaining that they don't know how to figure it out. The fact is that we're past the dark ages of digital, and that there are robust methods for understanding and improving marketing performance.
You Should Test That! does a lot more than just give advice from on high...it explains what to test, and how to test it, in clear language. Just as important, the book is an excellent guide for where to spend precious testing resources (and where not to) because time is marketing's most precious, nonrenewable resource.
Readers of most business books finish with the knowledge of what they should be doing, but quickly run up against the realities of how to get it done. When you've finished You Should Test That!, you'll be armed not just with the belief in a importance of testing and optimization, but with the mental tools to accomplish them."
—Stefan Tornquist, VP, Research, Econsultancy US
You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.
You Will Learn:
- How to find the words and images that move customers and prospects to buy.
- How to dramatically lift conversion rates for leads, sales and revenue.
- How to find the right value proposition for your products or services.
- How to use the proven conversion optimization system and hypothesis frameworks.
- How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
- How to prioritize where to test and what to test to maximize profit lift and marketing insights.
- How to move beyond just conversion rate lift to make business decisions through tested insights.
You can stop endless debates over your website design and content. Read You Should Test That!
