Kristopher B. Jones' Review of You Should Test That!

Kristopher B. Jones

"Buy this book right now if you are interested in turning your website into a conversion generating machine. While countless books exist that cover a multitude of strategies for generating traffic to your website, few exist that actually help you close the deal once a visitor arrives. This how-to guide on conversion optimization by Chris Goward unveils proven strategies and scientific methods to help you optimize your website and drive more conversions; it represents one of the best investments you can make to make more money by closing more deals."

—Kristopher B. Jones, chairman, Internet Marketing Ninjas and bestselling author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

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You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.

You Will Learn:

  • How to find the words and images that move customers and prospects to buy.
  • How to dramatically lift conversion rates for leads, sales and revenue.
  • How to find the right value proposition for your products or services.
  • How to use the proven conversion optimization system and hypothesis frameworks.
  • How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
  • How to prioritize where to test and what to test to maximize profit lift and marketing insights.
  • How to move beyond just conversion rate lift to make business decisions through tested insights.

You can stop endless debates over your website design and content. Read You Should Test That! and learn what really works in marketing today.

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