Joe Pulizzi's Review of You Should Test That!

Joe Pulizzi

"All businesses create content today...but only a handful test their Web content. You Should Test That! will help you set up a culture of testing in your organization that will deliver bottom line results. Heck, since you're spending so much on your content, why don't you check to see if it actually is working for you. Read this book...then share it with your entire marketing team."

—Joe Pulizzi, founder, Content Marketing Institute and author of Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

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You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.

You Will Learn:

  • How to find the words and images that move customers and prospects to buy.
  • How to dramatically lift conversion rates for leads, sales and revenue.
  • How to find the right value proposition for your products or services.
  • How to use the proven conversion optimization system and hypothesis frameworks.
  • How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
  • How to prioritize where to test and what to test to maximize profit lift and marketing insights.
  • How to move beyond just conversion rate lift to make business decisions through tested insights.

You can stop endless debates over your website design and content. Read You Should Test That! and learn what really works in marketing today.

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