Jesse Nichols' Review of You Should Test That!

Jesse Nichols

"Website optimization has long been one of the easiest ways to improve your conversion rate, but how and what to test is always in contention. What has never been in contention among the best testers, however, is that your tests should be structured and scientific. You Should Test That! provides an easy-to-understand framework for testing, and lots of excellent ideas for how to optimize toward specific goals. A much needed comprehensive approach to testing that doesn't exist today."

—Jesse Nichols, Agency Partnerships, Google Analytics

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You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.

You Will Learn:

  • How to find the words and images that move customers and prospects to buy.
  • How to dramatically lift conversion rates for leads, sales and revenue.
  • How to find the right value proposition for your products or services.
  • How to use the proven conversion optimization system and hypothesis frameworks.
  • How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
  • How to prioritize where to test and what to test to maximize profit lift and marketing insights.
  • How to move beyond just conversion rate lift to make business decisions through tested insights.

You can stop endless debates over your website design and content. Read You Should Test That! and learn what really works in marketing today.

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