Chris Boggs's Review of You Should Test That!

Chris Boggs

"Marketing has changed fundamentally with the rapid growth of the online channel, to the point that 'close enough' and 'gut feel' are mostly working their way out of marketers' vernacular. Chris Goward's new book is an important manifesto for today's digital marketers who want to continue to push lead and conversion performance while also aiming for the Holy Grail of outstanding user experience.

He describes that testing is so much more than simply 'conversion optimization' and makes solid arguments for the value of adopting a data-driven iterative testing model. I would recommend that this book be read not only by marketing executives and strategists, but also by analysts who are collecting and evaluating business performance data."

—Chris Boggs, digital marketing strategist with over 13 years of experience, currently serving as the chairman of

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You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.

You Will Learn:

  • How to find the words and images that move customers and prospects to buy.
  • How to dramatically lift conversion rates for leads, sales and revenue.
  • How to find the right value proposition for your products or services.
  • How to use the proven conversion optimization system and hypothesis frameworks.
  • How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
  • How to prioritize where to test and what to test to maximize profit lift and marketing insights.
  • How to move beyond just conversion rate lift to make business decisions through tested insights.

You can stop endless debates over your website design and content. Read You Should Test That! and learn what really works in marketing today.

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