Brian Massey's Review of You Should Test That!

Brian Massey

"In his book You Should Test That! Chris Goward preaches the importance of clarity, among other things, and he takes his own advice. Goward is unambiguous and unyielding as he guides us to tests that give clear direction toward online success. Yet, he successfully weaves scientific rigor into intuition and creativity. The chapter on creating an optimized value proposition should be required reading in business schools. His optimization manifesto sums it up perfectly: 'We believe in art and science.'"

—Brian Massey, conversion scientist and author of Your Customer Creation Equation

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You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.

You Will Learn:

  • How to find the words and images that move customers and prospects to buy.
  • How to dramatically lift conversion rates for leads, sales and revenue.
  • How to find the right value proposition for your products or services.
  • How to use the proven conversion optimization system and hypothesis frameworks.
  • How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
  • How to prioritize where to test and what to test to maximize profit lift and marketing insights.
  • How to move beyond just conversion rate lift to make business decisions through tested insights.

You can stop endless debates over your website design and content. Read You Should Test That! and learn what really works in marketing today.

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