Brian Clifton's Review of You Should Test That!

Brian Clifton

" What I really liked about this book was the thorough data-driven approach to helping you make informed decisions of what to do with your website. Packed with 15 real-world case studies, Chris has writen a non-technical book that is full of practical tips for building a culture of business decisions through tested insights. In other words, getting data and its sibling testing optimization out of a silo and integrated into the bloodstream of your organization."

—Brian Clifton, author of Advanced Web Metrics with Google Analytics

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You can dramatically increase your profit and impact your business with the Strategic Marketing Optimization approach. This book will show you how.

You Will Learn:

  • How to find the words and images that move customers and prospects to buy.
  • How to dramatically lift conversion rates for leads, sales and revenue.
  • How to find the right value proposition for your products or services.
  • How to use the proven conversion optimization system and hypothesis frameworks.
  • How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift.
  • How to prioritize where to test and what to test to maximize profit lift and marketing insights.
  • How to move beyond just conversion rate lift to make business decisions through tested insights.

You can stop endless debates over your website design and content. Read You Should Test That! and learn what really works in marketing today.

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